Split Testing is A Must!

Today I want to talk about the importance of split testing for any
kind of online project or business and give you some tips on how
to get started with it.

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Split testing, also called A/B testing, is a testing method where
you compare a base sample with another test sample, changing one
specific variable inside it.

For example, you could have a base landing page, and then you would
compare it against a new landing page where you changed the main
headline.

If you were selling a product on that landing page, you would then
compare the conversion results of page A against page B (by
conversion I mean the percentage of the total visitors that ended
up making a purchase).

There are other testing methods out there (like the multivariate
one), but the split tests are easy to implement, easy to interpret,
and they can be applied on a wide range of situations.

That is why you should always use them.

If you have a blog where your goal is to gain as many RSS subscribers
as possible, create split tests with the location of the RSS icon,
with the message that you use to call the attention of visitors,
with the freebies you offer in return and so on.

If you have a landing page where you promote an affiliate product,
split test with the sales copy, the headline, the testimonials
and so on.

If you use PPC to drive traffic to your website or products, split
test with different keywords and bids and always try to beat the
top performing ad group.

Here is a practical example with some numbers. Let's suppose that on
top of your sidebar you have a "Subscribe to my newsletter" section,
where visitors can put their email addresses to subscribe to your
newsletter.

First of you would need to track what is the conversion rate. Just
find out what is your weekly traffic, and how many new subscribers
you get per week. If your weekly traffic is 30,000 visitors and you
gain, on average, 50 new subscribers, then your current conversion
rate is 1,66% (50 divided by 30,000).

Now you need to change one specific element on that subscription
section, and then track the result for another week or two. Let's
suppose that you changed the background color of that section,
making it yellow to call the attention of visitors.

During the next weeks your traffic kept stable at 30,000 visitors,
but you got 65 new subscribers per week on average. This means that
your conversion rate increased to 2,16%, and you should therefore
keep the changes you made. Had the conversion rate decreased, which
is possible, you would just need to revert the changes.

This is pretty much the process you'll need to repeat over and over
again, always trying to beat the top performing combination of
factors.

Obviously you should not split test every single element on your
site, else you would not have time for anything else. But it is
very important to take the time to split test the important sections
( i.e., landing pages that sell your products, pages where your
you get email subscribers and so on).

Make sure to visit http://www.dailyblogtips.com as well, as I have
some interesting posts up this week.

3 Ways To Make Money On The Web!

Do you want to make money online? To supplement
your current income, stay home with your family and
reclaim your life?

If so, I've put together a list of three ways you
can make a lot of money from the comfort of your
home. The best part is we offer training to teach
you all three ways... and then some...

1. Building websites - This is the most common
form of web design - and probably what you
think of when you consider a career in web
design.

Most people build websites from scratch, but if
you know the insider secrets, there are a lot of
other options that will bring in more money in
less time. Plenty of people make their careers
as freelance web designers, and you can, too.

Click here to learn the insider secrets and get
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2. Directing the web design process - Web design
has a lot of parts and maybe all of them aren't for
you, or maybe you don't want to be involved in
the design process at all...

That's okay, web design isn't for everyone, but if
you have a good handle on advertising, marketing
and working with clients you can direct the web
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3. Website Consulting - This is one of the highest
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Website consulting consists of reviewing and
critiquing websites based on conversion,
usability and many other factors.

You can then give the client a list of changes to take
to a web designer, recommend a web designer for
them (and probably get a finder's fee from the
designer) or give the client a quote for you to make
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This service pays very well because your results
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If this sounds like your dream job we'll teach you
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Consider Using Untouchable Keywords

You may not thank me for this. I'm going to invite you to do something kind of yucky, unpleasant, distasteful.

When you're marketing your business, it's important to use the language that your potential customers would use, not the language you'd use.

That's easier said than done. Sometimes it can feel wrong to use the incorrect terminology, compared to the proper vocab that everyone in your industry understands. But if the people out there on the street don't use those words - don't use those words!

So if they're talking about "best way to save money", don't talk about "flexible investment packages" on your web site.

Keyword research is your key to finding out what people are actually looking for. You should definitely invest in a powerful research tool like Wordtracker or MarketSamurai to help you uncover the keywords that are really being searched for and have relatively low competition.)

But sometimes the keyword research will show up words that you just don't want to know about. Words that make you cringe, that make you want to put your fingers in your ears.

Words like "cheap".

Very few businesses would want to be identified with "cheap" but a LOT of people out there are looking for it.

I had a client who provides low-cost web hosting. When I did their keyword research, "cheap hosting provider" came out as a winning phrase. A lot of searches, and - guess what - not too much competition.

I just did a presentation for a bunch of people in the printing industry. When I did some sample keyword research for my seminar, using "leaflet printing" as my starting point, guess what came up again as a little seam of stinking gold? That's right, "Cheap leaflet printing"!

Do you have the guts to be open to any keyword, even if you can't personally say it without looking like Scrooge?

Here's a little secret. Your web pages don't have to identify you as cheap! Of course, you probably don't want to associate your brand with... that word. And you don't have to.

You can talk about cheap hosting/printing/etc and talk about the risks and pitfalls of going for really cheap options, how they can cost you more in the long run. Create a page that's covered in "cheap".

Then, you can position your own offering relative to "cheap" and say why your low-cost / affordable / value-for-money solution is so good and doesn't cost the earth.

Best wishes,
Ben

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